TY  - BOOK
AU  - Czinkota, Michael R.
AU  - Czinkota, Michael R.
AU  - Ronkainen, Ilkka A.
TI  - International marketing
SN  - 9780324282894
AV  - HF1416  .C953 2004
PY  - 2004///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Export marketing
KW  - Marketing
KW  - Marketing de exportação
N2  - Offering information on a range of international marketing topics, this text begins with start-up operations, and covers market entry considerations. It concludes with the international issues confronting giant global marketers
ER  -