Czinkota, Michael R. <br/><br/>
International marketing 
Michael R. Czinkota 
 - 7th ed 
 - Mason, Ohio :  Thomson/South-Western,  2004. 
 - 666p; 
<br/><br/> Offering information on a range of international marketing topics, this text begins with start-up operations, and covers market entry considerations. It concludes with the international issues confronting giant global marketers 
<br/><br/><label>ISBN: </label>9780324282894 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>Marketing.<br/>Marketing de exportação.
<br/><br/><label>LC Class. No.: </label>HF1416   / .C953 2004