TY  - BOOK
AU  - Shaw,Stephen
TI  - Airline marketing and management
SN  - 9781409401490
AV  - HE9781 .S585 2011
PY  - 2011///
CY  - Farnham
PB  - Ashgate
KW  - Airlines -- Marketing
KW  - Aeronautics, Commercial -- Marketing
KW  - Business
N1  - Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. It has been thoroughly updated and expanded for this seventh edition, to keep pace with changes affecting the industry. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject
ER  -