Kotler, Philip <br/><br/>
Marketing management / 
Philip Kotler, Kevin Lane Keller 
 - 14th ed 
 - Boston :  Pearson ,  c2012. 
 - 679 p. :  ill 
<br/><br/><label>ISBN: </label>9780273753360 (pbk. : inter. ed.) 0273753363 (pbk. : inter. ed.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K874 2012