TY  - BOOK
AU  - Thomas,Christopher R
AU  - Maurice,S.Charles
TI  - Managerial economics: foundations of business analysis and strategy 
SN  - 1259071510 (pbk. : inter. student ed.)
AV  - HD30.22 .T437 2013
PY  - 2013///
CY  - New York
PB  - McGraw-Hill
KW  - Managerial economics
N2  - Managerial Economics has always been, and continues to be, to teach students the economic way of thinking about business decision and strategy. This book develops critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing the daily operations of a business as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms
ER  -