TY - BOOK AU - Futrell,Charles TI - ABC's of relationship selling through service SN - 9780071326292 AV - HD5438 .F868 2013 PY - 2013/// CY - New York, NY PB - McGraw-Hill Irwin KW - Selling N1 - Trains readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service ER -