ABC's of relationship selling through service/ [book]
Charles Futrell
- 12. ed
- New York, NY : McGraw-Hill Irwin, c2013.
- 494 P
Trains readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service