TY  - BOOK
AU  - Crawford,C.Merle
AU  - Di Benedetto, C. Anthony
TI  - New products management
SN  - 9789814577106
AV  - HD69.N C899 2014
PY  - 2014///
CY  - English
PB  - 
KW  - New products -- Management
N1  - Written with a managerial focus, this text is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a new product. Many new examples, cases, and research along with the most current topics highlight the new edition of this book
ER  -