Crawford, C. Merle <br/><br/>
New products management/  [book] 
C Merle Crawford; C Anthony Di Benedetto 
 - Eleventh edition 
 - English :  ,  c2014. 
 - 588 P 
<br/><br/>Written with a managerial focus, this text is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a new product. Many new examples, cases, and research along with the most current topics highlight the new edition of this book. 
<br/><br/><label>ISBN: </label>9789814577106 9814577103 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products -- Management.
<br/><br/><label>LC Class. No.: </label>HD69.N  / C899 2014