TY  - BOOK
AU  - Belch,George Edward
AU  - Belch, Michael A.
TI  - Advertising and promotion: an integrated marketing communications perspective
SN  - 9789814575119
AV  - HF5823 .B428
PY  - 2015///
CY  - New York, NY
PB  - McGraw-Hill
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
ER  -