Belch, George Edward <br/><br/>
Advertising and promotion: an integrated marketing communications perspective/  [book] 
Schilling, Melissa A 
 - 10. ed 
 - New York, NY:  McGraw-Hill,  c2015. 
 - 842 p 
<br/><br/><label>ISBN: </label>9789814575119 9814575119 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5823  / .B428