Egan, John <br/><br/>
Marketing communications  [book] 
Pedersen, Esben 
 - 2. ed 
 - TLos Angeles, Calif :  London Sage,  2015. 
 - 420 P 
<br/><br/> John Egan draws on years of both industry and academic experience to explain the why as well as the how of marketing communications. It covers all the essential topics that are relevant to your marketing communications course in a relatable and easy-to-read style. <U+2018>Insight<U+2019> boxes provide insight into some of the latest industry practices, and with engaging examples ranging from HSBC to James Bond, to the Arab Spring and One Direction, this textbook will not only provide you with a solid foundation for working in <U+2018>marcoms<U+2019>; it will make your study fun along the way 
<br/><br/><label>ISBN: </label>9781446259030 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing Communications
<br/><br/><label>LC Class. No.: </label>HF5415.123  / E425 2015