TY  - BOOK
AU  - Klein, Josh
TI  - Reputation economics: why who you know is worth more than what you have
SN  - 9781137278623
AV  - HD30.4 .E433 2015
PY  - 2013///
CY  - New York, NY
PB  - Palgrave Macmillan
KW  - Electronic commerce--social aspects
KW  - marketing--social aspects
KW  - Internet mafketing--social aspects
KW  - reputation --Economic aspects
KW  - Online social networks--Economic aspects
KW  - Business networks--social aspects
KW  - Economic--social aspects
N2  - As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tracking what an individual is tweeting and what sites they spend the most time on, but they're using this knowledge to predict the consumer's future behavior. And a world in which Target knows that a woman is pregnant before she does, or where a person gets a job (or loses one) based on his high school hijinx is a scary one indeed. Joshua Klein's Reputation Economics asks these crucial questions: But what if there were a way to harness the power of these new technologies to empower the individual and entrepreneur? What if it turned out that David was actually better suited to navigate this new realm of reputation than Goliath? And what if he ushered in a new age of business in which reputation, rather than money, was the strongest currency of all? This is all currently happening online already
ER  -