TY  - BOOK
AU  - Evans,Dave
AU  - Cothrel,Joe
TI  - Social customer experience: engage and retain customers through social media
SN  - 9781118826102
AV  - HF5415.1265 .E773 2010
PY  - 2010///
CY  - Indianapolis, IN
PB  - John Wiley and Sons
KW  - Social media
KW  - Marketing
KW  - Social marketing
KW  - Customer relations
ER  -