Evans, Dave,  1956- <br/><br/>
Social customer experience: engage and retain customers through social media / 
Dave Evans with Joe Cothrel 
 - 1st edition 
 - Indianapolis, IN :  John Wiley and Sons,  c2010. 
 - 362 p 
<br/><br/><label>ISBN: </label>9781118826102 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social media--Marketing<br/>Social marketing<br/>Customer relations
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .E773 2010