TY  - BOOK
AU  - Ryan,Damian
TI  - Understanding digital marketing: marketing strategies for engaging the digital generation
SN  - 9780749471026 (hbk)
AV  - HF5415.1265 R988 
PY  - 2014///
CY  - London ; Philadelphiark
PB  - Kogan Page
KW  - Social media
KW  - Internet marketing
KW  - Strategic planning
KW  - marketing-management
ER  -