Ryan, Damian <br/><br/>
Understanding digital marketing: marketing strategies for engaging the digital generation/  [book] 
Damian Ryan 
 - Third edition 
 - London ; Philadelphiark :  Kogan Page,  c2014. 
 - 409p. 
<br/><br/><label>ISBN: </label>9780749471026 (hbk) 9780749471033 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social media<br/>Internet marketing<br/>Strategic planning<br/>marketing-management
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / R988