TY  - BOOK
AU  - Johansson,Johny K
TI  - Contemporary brand management
SN  - 9781452242873 (pbk)
AV  - HF5415.1255 .J213
PY  - 2015///
CY  - TThousand Oaks, CA
PB  - SageSAGE Publications, Inc
KW  - Branding (marketing)-Management
KW  - Strategic planning
KW  - marketing
ER  -