Johansson, Johny K <br/><br/>
Contemporary brand management /  [book] 
Johny K. (Kjell) Johansson 
 - TThousand Oaks, CA :  SageSAGE Publications, Inc,  c2015. 
 - 259p. 
<br/><br/><label>ISBN: </label>9781452242873 (pbk) 9781483311968 (web pdf) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (marketing)-Management<br/>Strategic planning<br/>marketing
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .J213