Masterson, Rosalind <br/><br/>
Marketing: an introduction /  [book] 
Rosalind Masterson 
 - 3re edition 
 - Thousand oaks, CA :  Sage publications,  c2014. 
 - 582p. 
<br/><br/><label>ISBN: </label>9781446266472 9781849205719 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .M423