TY - BOOK AU - McAllister,Matthew P TI - The Routledge Companion to Advertising and Promotional CultureMatthew P. McAllister SN - 9780415888011 AV - HF5823 .M6788 PY - 2013/// CY - กรุงเทพมหานคร PB - Routledge KW - Advertising KW - Branding (marketing) KW - Social media KW - Promotional ER -