McAllister,Matthew P The Routledge Companion to Advertising and Promotional CultureMatthew P. McAllister [book] - กรุงเทพมหานคร : Routledge, 2013. - 464 p. ISBN: 9780415888011 Subjects--Topical Terms: AdvertisingBranding (marketing)Social mediaPromotional LC Class. No.: HF5823 / .M6788