TY  - BOOK
AU  - Mooij,Marieke K.de
AU  - Mooij,Marieke K.de
TI  - Consumer behavior and culture: consequences for global marketing and advertising 
SN  - 9781412979900 (pbk.)
AV  - HF5415.32 .M817 2011
PY  - 2011///
CY  - Thousand Oaks
PB  - SAGE Publications
KW  - Consumer behavior
KW  - Cross-cultural studies
KW  - Consumers
KW  - Psychology
KW  - Marketing
N1  - Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004; Global consumers in a global village? -- Values and culture -- Convergence and divergence in consumer behavior -- The consumer : attributes -- Social processes -- Mental processes -- Consumer behavior domains -- Applications to global marketing and advertising; Includes bibliographical references and index
ER  -