Mooij, Marieke K. de,  1943- <br/><br/>
Consumer behavior and culture :  consequences for global marketing and advertising /  [book] 
Marieke de Mooij 
 - 2nd ed. 
 - Thousand Oaks :  SAGE Publications,  c2011. 
 - xv, 401 p. :  ill. 
<br/><br/> Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004. 
<br/><br/>Global consumers in a global village? -- Values and culture -- Convergence and divergence in consumer behavior -- The consumer : attributes -- Social processes -- Mental processes -- Consumer behavior domains -- Applications to global marketing and advertising 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781412979900 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Cross-cultural studies<br/>Consumers--Psychology<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .M817 2011