Cravens, David W. <br/><br/>
Strategic marketing /  [book] 
David W. Cravens, Nigel F. Piercy 
 - 10th ed. 
 - Boston :  McGraw-Hill,  c2013. 
 - xvii, 726 p. :  ill. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780071326230 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making<br/>Marketing--Management<br/>Marketing--Management--Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.135  / .C898 2013