Managing the China challenge : how to achieve corporate success in the People's Republic / [book]
Kenneth Lieberthal
- Washington, D.C. : Brookings Institution Press, c2011.
- xviii, 149 p. : ill.
Includes bibliographical references (p. 133-141) and index
Where China wants to go -- Growth drivers and constraints -- The operating environment -- Necessary changes in MNC strategy -- Managing risks -- Looking to the future
"Summarizes key challenges businesses face in doing business in China; discusses the roles of the state, including the Communist Party, and local officials in business ventures; and frames issues related to corporate strategy such as branding, human resources, government relations, product development, marketing, corporate social responsibility, and risk mitigation"
9780815724483
International business enterprises--China Business planning--China