Think ASEAN! : rethinking marketing toward ASEAN community 2015 / [book]
Rethinking marketing toward ASEAN community 2015
Philip Kotler, Hermawan Kartajaya, Hooi Den Huan
- Singapore : McGraw-Hill, c2007.
- 192 p. : ill.
- Advanced research in Asian economic studies ; v. 6 .
0071254056 (hbk.) 9780071254052 (hbk.)
Marketing--Southeast Asia Brand name products--Marketing--Southeast Asia Business enterprises--Southeast Asia