Marketing management in Asia / [book] edited by Stan Paliwoda, Tim Andrews, and Junsong Chen - New York : Routledge, 2012. - vii, 189 p. : ill. - Routledge research in employment relations ; 27 .

Includes bibliographical references and index

9780415523172 (hbk. : alk. paper)


Marketing--Management
Marketing--Asia--Case studies

HF5415.13 / .M352