shi shang pin pai xuan gou wan quan zhi nan /  [book] 
shi jie pin pai yan jiu ke ti zu 
 - beijing :  bei jing gong ye da xue,  2014. 
 - 393 p. 
<br/><br/><label>ISBN: </label>9787563937769 7563937765 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Brand name products--Management<br/>Advertising
<br/><br/><label>LC Class. No.: </label>HD69.B7  / S555