TY  - BOOK
AU  - Paich,Mark
TI  - yi yao chan pin pin pai zhan lue( yuan zhu di2 ban) = Pharmaceutical product branding strategies : simulating patient flow and portfolio dynamics
SN  - 9787122177384
AV  - HD9665.5 .P142
PY  - 2014///
CY  - Hangzhou
PB  - hua xue gong ye
KW  - Drugs
KW  - Marketing
KW  - Brand name products
KW  - Mathematical models
KW  - Pharmaceutical industry
ER  -