Paich, Mark <br/><br/>
yi yao chan pin pin pai zhan lue( yuan zhu di2 ban) = Pharmaceutical product branding strategies : simulating patient flow and portfolio dynamics /  [book] 
Paich, Mark 
 - Hangzhou :  hua xue gong ye,  2014. 
 - 234 p. 
<br/><br/><label>ISBN: </label>9787122177384 7122177386 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Drugs--Marketing<br/>Brand name products--Mathematical models<br/>Pharmaceutical industry--Mathematical models
<br/><br/><label>LC Class. No.: </label>HD9665.5  / .P142