TY  - BOOK
AU  - Zaltman,Gerald
TI  - yin yu ying xiao: dong cha xiao fei zhe zhen zheng xu qiu de7 da guan jian =: 隐喻营销 : 洞察消费者真正需求的7大关键 
SN  - 9787213059643
AV  - HF5415.32 .Z22
PY  - 2014///
CY  - Hangzhou
PB  - zhe jiang ren min
KW  - Consumer behavior
KW  - Metaphor
ER  -