Zaltman, Gerald <br/><br/>
yin yu ying xiao: dong cha xiao fei zhe zhen zheng xu qiu de7 da guan jian =  隐喻营销 : 洞察消费者真正需求的7大关键 /  [book] 
Gerald Zaltman 
 - Hangzhou :  zhe jiang ren min,  2014. 
 - 207 p. 
<br/><br/><label>ISBN: </label>9787213059643 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Metaphor
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .Z22