TY  - BOOK
AU  - Walker,Orville C.
AU  - Mullins, John W.
TI  - Marketing strategy: a decision-focused approach 
SN  - 9780071267762
AV  - HF5415.13 .W182 2010
PY  - 2010///
CY  - Boston
PB  - McGraw
KW  - Marketing
KW  - Management
ER  -