Walker, Orville C. <br/><br/>
Marketing strategy :  a decision-focused approach /  [book] 
Orville C. Walker, John W. Mullins 
 - 7th ed 
 - Boston :  McGraw,  c2010. 
 - xxi, 551 p. :  chiefly col. ill. 
<br/><br/><label>ISBN: </label>9780071267762 007126776X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .W182 2010