What would Steve Jobs do? : how the Steve Jobs way can inspire anyone to think differently and win / [book]
Peter Sander
- New York : McGraw-Hill, c2012.
- xx, 215 p.
Includes index
Born -- Born again -- Model -- Customer -- Vision -- Culture -- Product -- Message -- Brand
Presents the six-part business model of Steve Jobs to help raise the value of a company or organization, create customer brand loyalty, and create a positive business enviroment