Joel, Mitch

Six pixels of separation : everyone is connected : connect your business to everyone / [book] Mitch Joel - New York : Business Plus, 2009. - xii, 288 p.

Includes index

I google you-- just like you google me -- The trust economy -- Entrepreneurship 2.0 -- Faith-based initiatives, viral expansion loops, and the long road -- Know control -- The real world -- You are media -- From mass media to mass content -- Digital Darwinism -- From mass media to "me" media -- Burn the ships -- Tribal knowledge -- Digital nomad -- Participation 2.0.

Digital marketing expert Joel takes on the fascinating world of today's marketing from a whole new perspective. The author reveals the inner secrets highly successful Internet capitalists use to expand business and to reach global audiences

9780446548229 9780446548236


Business enterprises--Computer networks
Electronic commerce
Internet marketing
Entrepreneurship

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