TY  - BOOK
AU  - Haines,Steven
TI  - Managing product management: empowering your organization to produce competitive products and brands 
SN  - 9780071769976 (alk. paper)
AV  - HF5415.15 .H334M 2012
PY  - 2012///
CY  - New York
PB  - McGraw-Hill
KW  - Product management
KW  - New products
N1  - Includes bibliographical references and index
ER  -