TY  - BOOK
AU  - Gorchels,Linda
TI  - The product manager's handbook
SN  - 9780071772983 (alk. paper)
AV  - HF5415.15 .G636P 2012
PY  - 2012///
CY  - New York
PB  - McGraw-Hill
KW  - Product management
KW  - New products
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -