Gorchels, Linda <br/><br/>
The product manager's handbook /  [book] 
Linda Gorchels 
 - 4th ed. 
 - New York :  McGraw-Hill,  2012. 
 - viii, 392 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780071772983 (alk. paper) 0071772987 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>New products--Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.15  / .G636P 2012