TY  - BOOK
AU  - Paharia,Rajat
TI  - Loyalty 3.0: how to revolutionize customer and employee engagement with big data and gamification 
SN  - 9780071813372 (alk. paper)
AV  - HF5415.32 .P141 2013
PY  - 2013///]
CY  - New York
PB  - McGraw-Hill
KW  - Brand loyalty
KW  - Customer relations
KW  - Marketing
KW  - Management
KW  - Corporate culture
KW  - Organizational behavior
KW  - Human capital
ER  -