Paharia, Rajat <br/><br/>
Loyalty 3.0 :  how to revolutionize customer and employee engagement with big data and gamification /  [book] 
by Rajat Paharia 
 - New York :  McGraw-Hill,  [2013]. 
 - 281 p. 
<br/><br/><label>ISBN: </label>9780071813372 (alk. paper) 0071813373 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand loyalty<br/>Customer relations<br/>Marketing--Management<br/>Corporate culture<br/>Organizational behavior<br/>Human capital--Management
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .P141 2013