Vivian, John <br/><br/>
The media of mass communication /  [book] 
John Vivian 
 - 11th ed. 
 - Upper Saddle River, N.J. :  Pearson,  c2013. 
 - xxxvi, 478 p. :  ill. (some col.) 
<br/><br/>Includes bibliographical references and index 
<br/><br/>Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics 
<br/><br/><label>ISBN: </label>9780205029587 (pbk.) 0205029582 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media<br/>Mass media--Technological innovations<br/>Mass media--Social aspects<br/>Communication--Technological innovations<br/>Mass media and culture
<br/><br/><label>LC Class. No.: </label>P90  / .V53 2013