TY  - BOOK
AU  - Bull,Andy
TI  - Brand journalism
SN  - 9780415638098 (hardback)
AV  - HF5415.1255 .B935 2013
PY  - 2013///
CY  - London
PB  - Routledge
KW  - Branding (marketing)
KW  - Advertising
N1  - Includes bibliographical references
ER  -