Bull, Andy,  1956- <br/><br/>
Brand journalism /  [book] 
Andy Bull 
 - London :  Routledge,  2013. 
 - 277 p. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>9780415638098 (hardback) 9780415638104 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (marketing)<br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .B935 2013