TY  - BOOK
AU  - McStay,Andrew
TI  - Creativity and advertising: affect, events and process 
SN  - 9780415519540 (hardback)
AV  - HF5821 .M175 2013
PY  - 2013///
CY  - Abingdon, Oxon
PB  - Routledge
KW  - Advertising
KW  - Creative ability
N1  - Includes bibliographical references
ER  -