McStay, Andrew, 1975-

Creativity and advertising : affect, events and process / [book] Andrew McStay - Abingdon, Oxon : Routledge, 2013. - 173 p.

Includes bibliographical references

9780415519540 (hardback) 9780415519557 (pbk.)


Advertising
Creative ability

HF5821 / .M175 2013