TY  - BOOK
AU  - Geisler,Cheryl
TI  - Designing for user engagement on the Web: 10 basic principles 
SN  - 9780415823470 (paperback : acidfree paper)
AV  - TK5105.888 .G445 2013
PY  - 2013///
CY  - New York, NY
PB  - Routledge
KW  - Web sites
KW  - Design
KW  - Internet users
KW  - Web site development
KW  - Mass media
KW  - Audiences
N1  - "Simultaneously published in the UK"--Title page verso; Includes bibliographical references; The Principles -- Principle 1: Design for Diverse Users -- Principle 2: Design for Usability -- Principle 3: Test the Backbone -- Principle 4: Extend a Welcome -- Principle 5: Set the Context -- Principle 6: Make a Connection -- Principle 7: Share Control -- Principle 8: Support Interactions among Users -- Principle 9: Create a Sense of Place -- Principle 10: Plan to Continue the Engagement -- The Case Studies -- Case Study 1: Information Gallery for Young People -- Case Study 2: Wikis for Collaboration -- Case Study 3: Cultural Websites -- Case Study 4: Usability in Distance Education -- Case Study 5: An Interactive Image -- Appendices -- Appendix 1: Heuristic Evaluation -- Appendix 2: Comparative User Testing -- Appendix 3: Formal Testing
ER  -