Geisler, Cheryl <br/><br/>
Designing for user engagement on the Web :  10 basic principles /  [book] 
by Cheryl Geisler 
 - New York, NY :  Routledge,  2013. 
 - 195 p. 
<br/><br/> "Simultaneously published in the UK"--Title page verso 
<br/><br/>Includes bibliographical references 
<br/><br/>The Principles -- Principle 1: Design for Diverse Users -- Principle 2: Design for Usability -- Principle 3: Test the Backbone -- Principle 4: Extend a Welcome -- Principle 5: Set the Context -- Principle 6: Make a Connection -- Principle 7: Share Control -- Principle 8: Support Interactions among Users -- Principle 9: Create a Sense of Place -- Principle 10: Plan to Continue the Engagement -- The Case Studies -- Case Study 1: Information Gallery for Young People -- Case Study 2: Wikis for Collaboration -- Case Study 3: Cultural Websites -- Case Study 4: Usability in Distance Education -- Case Study 5: An Interactive Image -- Appendices -- Appendix 1: Heuristic Evaluation -- Appendix 2: Comparative User Testing -- Appendix 3: Formal Testing 
<br/><br/><label>ISBN: </label>9780415823470 (paperback : acidfree paper) 9780415823432 (hardback : acid-free paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Web sites--Design<br/>Internet users<br/>Web site development<br/>Mass media--Audiences
<br/><br/><label>LC Class. No.: </label>TK5105.888  / .G445 2013