Handbook of marketing scales :  multi-item measures for marketing and consumer behavior research /  [book] 
 Marketing scales 
editors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws 
 - 3rd ed. 
 - Los Angeles :  SAGE,  c2011. 
 - xiv, 603 p. 
<br/><br/> Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999  Published in cooperation with the Association for Consumer Research 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781412980180 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Consumer behavior--Research
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .B323 2011